Jordan is an integral part of the fashion scene in Milwaukee. From her blog and social media presence to her journalism and TV appearances, she means business—anyone who's into the fashion scene knows Jordan is the coolest girl in town. More importantly, she's a genuine, down-to-earth, and super nice person.

This week is Jordan's 40th birthday, and to celebrate, she rounded up eight of her favorite bloggers for the ultimate Fabulous At Any Age Giveaway. Stay tuned for more information to come on Instagram—My Midwest Is Showing is a proud participant!

In the meantime, learn more about Jordan's fab life and her background in the fashion industry in our Q&A:

My Midwest Is Showing: Describe your blog in your own words.

Jordan Dechambre: I think the name says it all. It’s my style, and my interpretation of how to create a chic and functional wardrobe out of key pieces. It’s not overly trend driven; it’s more about learning how to dress for you — your style, your body, your life. I try to take the intimidation out of fashion, and empower people to find their inner fashionista.

MMWIS: When did you launch Jordan Dechambre Style? Why did you decide to start it?

JD: I launched the blog a few years ago but only really started dedicating time to it in the last few years. You have to understand — I resisted the idea of blogging and bloggers in general. From being in fashion for so long as a writer, editor and stylist, I didn’t understand at first the role of bloggers. And I still think it’s a little too easy to call yourself one. You need to be a great writer. You need to be a great stylist. You need to offer something different. You need to educate, and have the knowledge to do that. I don’t take people all that seriously in this field if they don’t have those qualities. However, I absolutely love bloggers who get it right. They inspire me so much, and I can spend hours on Instagram feeling reenergized as a stylist and fashion lover! Courtney Kerr are Aylin Koenig two of my favs. I started mine because it was the next logical step from what I was a the time, a fashion writer. And I am so glad I did. Embrace change!

MMWIS: How often do you post? How much of a time commitment is it?

JD: Honestly, it all depends how busy I am! In the spring and fall, when I am on the road styling and hosting fashion shows, sometimes I only have time to get one post up every couple of weeks. But I try to stay very active on Instagram at that time so I always have something new to share with my friends and followers. When I am slower I try to get up two posts a week.

MMWIS: Who takes your pictures?

JD: A variety of people. From being managing editor of M Magazine for almost 10 years, I had the pleasure of working with many talented local photographers, who have now become my friends. Matt Haas of Matthew Haas Photography has been working with me for years, and really helped me feel comfortable in front of the camera after years of being behind it as a stylist. I also work with the amazing Jessica Kaminski of The Refinery, who is a totally rock star photographer. My girl Lottie Royten of Lottie Lillian Photography is a blast to work with and I love her style. And of course, I have to give props to my Instagram and real-life boyfriend Parker, who takes all of my spontaneous photography. As a hairstylist, he has a really great eye — and fixes my hair at the same time!

MMWIS: What advice do you have for someone who wants to start a blog?

JD: Find your niche. There are plenty of cute girls who know how to put outfits together. Figure out what makes you special — and run with it

MMWIS: What keeps you motivated to keep posting and stay unique in a saturated blogosphere?

JD: Honestly, my followers. Sometimes I forget that people actually read it. Then I’ll get an email from someone saying how much they enjoyed a certain blog or how they found their new favorite coat because I had featured it on the blog, and I’m like, “Ok, this is good. I should keep doing this."

MMWIS: What's your favorite part of working on your blog? Your least favorite part?

JD: My favorite part is helping people figure out their personal style. That has always come easy to me but it doesn’t to everyone, and I love being able to make dressing something fun instead of daunting. My least favorite part is that I am a perfectionist, so after I post, I’m always thinking how I could have done something different or better.

MMWIS: What's the coolest opportunity you've had because of your blog?

JD: I think my coolest fashion opportunities have always centered around New York Fashion Week and hosting fashion shows. I’m a little different than most bloggers in that I have been working in the field for nearly 20 years. So, the blog hasn’t given the opportunities, per se, I have created those through my work as a fashion writer, stylist and editor. When I look back at my career, my favorite fashion moments have been the NYFW shows and after parties in the late 2000s; when the shows were still at Bryant Park, and I was sitting second row at Vera Wang or Carolina Herrera, with people like Demi Moore and Matthew McConaughey in front of me. It was a totally different energy then. Since it left Lincoln Center, it’s just not the same. I still get the invites but I don’t enjoy it anymore. But I still love hosting shows, like the New & Now fashion shows I host for Bon-Ton Department Stores throughout the Midwest. That’s so much fun! And I was so honored to produce the “Project ReUnited” fashion show for the United Way this year, which was a runway reunion fashion show of all the contestants of season 15 of “Project Runway.” So fun, and such a great group.

MMWIS: What is your day job?

JD: Fashion! I own my own business, Jordan Dechambre Style, where I do PR, social media, writing, editing, fashion styling and event hosting. It’s so much fun to do something different every day, travel and work from home.

MMWIS: Describe your personal style.

JD: I would describe it as glam street chic. I love leather, denim, silky fabrics and fur, and playing with volume. But I like to pair very glam pieces with very casual pieces. And unless I’m working out or walking my dog, I always were heels!

MMWIS: Favorite places to shop?

JD: Locally, I love Lela for eclectic pieces and Stephanie Horne for modern, chic basics like sweaters, tops and denim. Asos and Shopbop for online shopping. Always Zara and Topshop when I’m traveling. H&M is great for one-season trend pieces. And I love to buy my favorite designer accessories at The Real Real online.

MMWIS: What are you currently reading? Watching? Listening to?

JD: My reading list is so funny right now! For an escape, I am reading “Magpie Murders,” which is an Agatha Christie-like murder mystery. But I always like to be reading a “get your act together” type book, so I have “The Untethered Soul” by Michael Singer and “You are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life” by Jen Sincero. Such great empowering reads. I’m obsessed with “Stranger Things” and “The Marvelous Mrs. Maisel.” And I just found this Spotify playlist, Covered in Ballads, that I love. It’s popular songs re-done as ballads. Perfect for chilling.

MMWIS: If someone was visiting Wisconsin for the first time, what would you tell them to do first?

JD: Eat some fried cheese curds! Or, visit Peninsula State Park in Door County, I love to hike there. So gorg!

MMWIS: Favorite thing about the Midwest?

JD: That we are the under dog. When I’m on the coasts, the Midwest is always the butt of jokes when it comes to fashion. But the truth is, there is a scene, a movement in the Midwest that is impactful, chic and inventive. I always think it’s fun to surprise people, and that’s what the Midwest often does. The Midwest is a pleasant surprise. I’d take that over being expected any day.

MMWIS: How does your Midwest show through your personality and/or what you do?

JD: I’m very practical, and I think that’s a big quality of people in the Midwest. I dress for the elements; instead of wearing 4-inch pumps in a snowstorm, I wear super cool shearling-lined wedge booties. Midwesterners don’t mess around.

Be sure to check out Jordan Dechambre Style. Stay up to date with Jordan on Instagram

Photos courtesy of The Refinery.